Anna Poppe

Co-Founder
Branding | Global Marketing Strategy | DIGITAL MARKETING | Value Proposition Building

Daughter, sister, friend, part time dog mom, foodie and horse enthusiast.
I also do marketing in my free time.

I have spent over a decade understanding consumer insights, building value propositions and go to market strategies from idea generation till retail execution in B2C around the world only to fall in love with B2B. I have always been a marketer that was accountable for revenue and I fundamentally believe that sales and marketing can only work together. Our work is to help the team win and we all need to do our part and check the egos at the door.
I like to focus on the human truth behind stories, build up brands that people can connect and relate to and break the sea of sameness in B2B communication.

I find my inspiration in everyday life, be it a line from Friends or Ted Lasso, lyrics to a song from Taylor Swift (it’s usually Trouble) or a striking photo from a street photographer and anything that accidentally looks like a Wes Anderson movie.

I like to build unconventional dreams with the curiosity of a child and chart a path towards them one step at a time.